Sandy Alomar Trade
My apologies for not getting to this until this morning, but when trades happen, our department gets a little crazed, as you can imagine. There are all sorts of things that take place to make sure the announcement goes smoothly.
Before I give a brief description of those events, I want to say that Sandy’s professional attitude will certainly be missed around here, as will the fact that he was very clutch with the bat this year and was a great mentor to Dioner, Russell and the rest of the team. However, everyone knows the kind of spark a player like Jason Repko can provide and right now, it’s pretty clear that this team could use that. Fortunately for Sandy, he gets to go to his hometown and another team in contention, and he took this all in stride.
In terms of our department’s role when a trade happens, it’s multi-faceted. When I learned of the trade being completed in the middle of yesterday’s game, our first job was to do a little research on B.J. LaMura so that we could put together a press release. However, I had to do this in the press box without letting anyone around me know what was happening, as the most important thing is that Sandy hears about the trade directly from Ned and Grady and not through the media.
Whenever a trade is made, we also coordinate our efforts with the other team, so I spoke with the White Sox to make sure that we both made the announcement at the same time. We would hate for media in another city to find out about our trade before we tell our own local media, so we agreed that we’d make the announcement at 4:15.
As soon as I knew that Sandy had gone into Grady’s office to speak with him and Ned, I let our broadcasters know what was going on so that they could get it out to you guys if they were still on the air. KFWB was, and I think they got it out there at the start of DodgerTalk. One thing we always keep in mind is that the family and friends of our players are always watching or listening to our broadcast, so we have to make sure that nothing is said over the air before the player knows about the trade, otherwise his cell phone will start going off before he hears about it from his manager.
Once Sandy left Grady’s office and began saying goodbye to his teammates and those of us staff members who were in the clubhouse, I announced the trade to the media, let them in the clubhouse to talk to Grady and Ned about it, and then coordinated with Sandy so that he could get a chance to talk to the media, too. As expected, he was extremely gracious.
As soon as I left the clubhouse, we sent the press release out widespread so that all national and local media outlets that were not on site were aware of the move. We also tried our best to help the media learn as much as it could about B.J. LaMura while also making sure they all realized that the main goal in trading Sandy was to open up a spot for Jason Repko. With about 75-100 media members on site, it’s important to make sure everyone understands the rationale behind any move, especially a trade such as this one.
I’m sure there’s more I’m forgetting that our department does during events like this, but hopefully it gives a little glimpse into what goes on in a PR Department when a trade is made.
Now let’s hope that Jason can provide that spark we’re looking for and help us get back on track, as this has certainly been a tough week for everyone that cares about the Dodgers like we do.