It was a tough first day for the Dodgers, as they lost in Orlando and from what I hear, there were not many highlights to speak of. But, I was actually back in Vero Beach today because we became truly "national" league team today – at least one of us did.
As I mentioned just a week ago on this post, Ken Gurnick unearthed a story about Matt White that all die hard Dodger fans now know very well. It immediately dawned on me that this story was something different than most and so our department set out to try and let people know just how interesting this journeyman left-hander was. As stories began to run on KCAL and FSN Prime Ticket, we reached out to a few different "non-traditional" media outlets like CNBC and the Today Show, which both had immediate interest in the story. (CNBC will air a piece tomorrow at 8:40 and 11:30 ET).
But it wasn’t until I mentioned it to John Nadel from the Associated Press that this thing really began to take off. His version ran yesterday and today this thing really became not only a national story, but a global one. In addition to coordinating features on ABC World News Tonight and CNBC, we’ve been fielding requests from news outlets that never cover baseball or the Dodgers because of this unique story. CNN, CBS News with Katie Couric, Inside Edition…you name it, I think we’ve spoken with them today about a possible story on Matt.
All the while, he really just wants to focus on making the team, which is extremely admirable. I should make this clear – he’s definitely not a billionaire, nor does he act like one. Around here, he seems like just another guy trying to reach the big leagues while living on a minor leaguer’s salary. His good fortune has certainly given him some fame that he never asked for or expected and it’s definitely given the PR Department some extra work these days, albeit as a positive news story. With requests pouring in, we’re hoping to help him cut this off with one more "media conference" that will keep everyone happy, but that’s not an easy task.
So, while the enormity of this is a little overwhelming for everyone involved, I thought it was interesting enough to write about because it shows a little bit about what our department does on a daily basis.
Tomorrow’s the first home game at Holman Stadium. I know some of you had some issues with Gameday Audio and I’m sorry to say that it is not available for free during Spring Training. But, $14.95 for 190-plus games is pretty reasonable, I’d say.